Workshop: Communicating business impact
 
About the Course
This programme helps professionals confidently articulate the value of their industry in the EU policy arena. Through practical frameworks and real-world examples, participants learn how to map their sector’s footprint, assess its economic and societal contribution, and understand how this is viewed by EU policymakers and stakeholders. The training strengthens participants’ ability to anticipate regulatory impacts on competitiveness and turn analysis into strategic influence. It also develops compelling, data-driven storytelling skills so participants can communicate persuasively to different EU audiences using clear, accessible formats aligned with European priorities.
 
The fee also includes one hour of personalised follow-up coaching with one of the speakers to support practical application in the participants' work. 
 
Speakers
- Meglena Mihova, Chairwoman at EPPA
- Vicky Marissen, Managing Director of ETI and Managing Partner at EPPA 
 
DATE
- Tuesday 09 June 2026
 
LOCATION
HYBRID
Address: Pl. du Luxembourg 2, 1050 Ixelles
Or follow the course online via Teams
 
PRICE
500 € (+21% VAT, if applicable, to be included in the final invoice)*
*Includes:
4-hour session
Training material
One hour of personalised coaching session
 
This course can be adapted for customised training and delivered online or in person; dedicated online sessions can also be organised upon request for groups.